Meals of Steel
Branding, Web and App


Meal prep services have been the hot topic for the last couple of years. From fully prepared or DIY kits with ingredients shipped, it's a phenomenon that's slowly making an impact on how we eat on the regular.

Meals of Steel is a start-up meal prep business that aims to capture the business of athletes at CrossFit gyms in the Los Angeles/San Bernadino regions. There is an edginess that the client wished to portrait. They loved Illustrations, comics, half-tone blending, heavy blacks, muscle people, and wished to see all of it in their brand -- What a request! The creative approach to having so many angles was not only challenging but, exhilarating. In the end, after many long hours problem-solving, I managed to tell a story about food that is quite unlike anything else in the industry.