Meal prep services have been the hot topic for the last couple of years. From fully prepared or DIY kits with ingredients shipped, it's a phenomenon that's slowly making an impact on how we eat on the regular.
Meals of Steel is a start-up meal prep business that aims to capture the business of athletes at CrossFit gyms in the Los Angeles/San Bernadino regions. There is an edginess that the client wished to portrait. They loved Illustrations, comics, half-tone blending, heavy blacks, muscle people, and wished to see all of it in their brand -- What a request! The creative approach to having so many angles was not only challenging but, exhilarating. In the end, after many long hours problem-solving, I managed to tell a story about food that is quite unlike anything else in the industry.