It's On! is started by a group of young visionaries that wanted to change the way event planning was done. They believed that the conventional approach towards events and attendance was lacking something crucial, accountability. By offering a service that focused on rewarding reliable hosts and event-goers, this would address the issues of flaky attendants and hosts, thus revolutionizing the way we view commitment and attendance.

They came to me with an idea but lacking visual and informational organization. I helped them create a visual identity for their company as well as a completely functional prototype to present at incubator conferences.