An organization such as the Annual Fund at Cal Poly Pomona University always has their schedules full of fundraising events and campaigns every season of the year. This time, they were sending over 50,000 impressions to all alums, students, and parents with their donation drive.
When their Fall donation drive was in preparation, I was the first they contacted to design their marketing materials. Their plan was to send out a freshly new designed pledge card and college specific inserts within custom designed envelopes. After the project's completion, I came back and designed their October Blitz campaign shortly after.